Problem: Create an advertisement for a product you are selling on campus. Use the ad to visually represent the main value of your product.

Solution: In advertising the Nikon D5200, I wanted to emphasize its precision and high performance with a subtle nod to its durable body. I wanted to present it as a boutique item that is more powerful and versatile than your standard digital camera or iPhone camera, and utilized type, color and texture to create a serious ad for serious buyers.