Problem: Create a branding system for the Wildlife Conservation Society, visualizing their modern approach to activism and their dedication to protecting wildlife.

Solution: My vision for this branding system was a clean, respectable mark that showed that the WCS was a legitimate, modern organization that is dedicated on changing the world. They are an earnest company that emphasizes transparency and moral practices, so I wanted their mark to be like a seal of approval that carries weight. The system is clean and communicates organized action, communicating earthiness and environmentalism with a polished feel.